"I've got 18 people in IT, and I'm one of the largest IT shops in Major League Baseball, with 18 folks. Ensuring that that environment is secure was definitely, extremely important to us," Gatti said.Ī simplified network means a smaller IT team is needed to manage it. That's 6,000 people that are going to see wireless access points, cameras, or a variety of other things. We have 6,000 people that walk through SunTrust Park in the Battery Atlanta in a year. A lot of physical security threats are technology focused. "One of the things seen, is while on the security side, it that convergence that you're beginning starting to see between cyber security and physical security. "The words we used were, 'we want to add a psychotic approach to security.' We don't mean that in a negative way. Gatti said he met with his director of IT infrastructure to discuss security. Cisco Vision also powers the ad network on the screens, and on 15 kiosks throughout Battery Atlanta. "We have a little over 1,350 screens throughout SunTrust Park and Battery Atlanta, and Cisco Vision powers all those," he said. "That has become a seven-figure a year, new revenue stream for the Atlanta Braves." There was definitely the expectation that we were going to be a revenue generator."Ĭisco Vision provided the revenue needed to justify the technology, Gatti said. "There's an expectation that the IT spend of 12.5% of the entire project budget for SunTrust Park and Battery Atlanta was for technology. "Being honest, a guy in IT like me, I'm used to spending money, I'm not used to being responsible to make money," Gatti said. One of the surprises was that the technology was expected to generate revenue. They did the design for the entire one network concept," he said. That was something that we did innovative, and Cisco was a big part of that, because, of course, we needed their assistance to design that. We could ensure it was secure, and then to scale, that it was available.
We wanted everything to run on our networks. NFTs cheat sheet: Everything you need to know about non-fungible tokens (free PDF).Expert: Now is the time to prepare for the quantum computing revolution.Gartner: 3 themes to watch in emerging technologies.Seeing is believing: AR and VR bring the future of space exploration to life in 3D.Even a lot of times, as clubs did Wi-Fi, that was still a separate network." Those would all be separate, physical networks. Building controls, all those kind of things. Your food and beverage provider, they build their own network. Then you let all your third parties do their own thing.
Gatti explained the process during a session at Cisco Live 2018: "In the past, in stadiums, what you would do is you would build your back of house network. Gatti and his team worked with Cisco to develop the "one network concept" to make Wi-Fi faster and the experience seamless for fans. "If you come to SunTrust Park, we'll give you all the bandwidth that your device can handle with no restrictions," Gatti said. In the past, fans downloaded more content, but now the trend is more uploads as video streaming and photos are being posted to social media during games and events. You can do all that on your device now," Gatti said.
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If you think about what you can do with your device these days, pretty much everything, you used to have to have a PC or a laptop, four, five, six, seven years ago. I think it really comes from our devices.
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"I think fans very high expectations when they come to your venues these days, especially with professional sports. In 2012, this had dropped to 74.9 million and by 2017, it had dropped further to 72.7 million, according to Forbes.īringing in new tech and fan experiences as part of a digital transformation is a way to renew interest in this traditional American pastime. In 2007, the highest-attended year in the history of the league, 79.5 million fans attended regular-season games. Since 2012, attendance has been slowly declining at MLB games, with fewer fans opting to navigate the traffic around stadiums and paying high ticket prices to see their favorite teams. The stadium needed impressive connectivity to keep fans coming to games.